OPTIMIZE: The Dental Playbook

September 18-19th, 2025

St. Louis, MO

How is Optimize different?

WORKSHOPS

Over 15 hours of workshops designed to deliver actionable insights on topics like same store growth, marketing, maximizing revenue cycle, and operational efficiency while elevating patient experience. 

CURATED EXHIBITORS

The vendors selected for this event offer software, products, or services that help practices streamline operations and bridge gaps that are common struggles in dental offices.

BALANCED ATTENDEE MIX

At Optimize, we want you to connect with other industry peers. We’re limiting exhibitors and industry partners to ensure we have a balanced mixed of attendees.  

GREAT NETWORKING OPPORTUNITIES

From our Rooftop Welcome Reception to our closing event in a private suite at a Cardinal’s baseball game, we’ve built in plenty of opporunities to connect.

OPTIMIZE WORKSHOP PRESENTERS

Dr. Brad Hughes

The Local Legend Playbook: Brand, Systems & Mindset to Grow Beyond the Chair

Sierra Woods

Get with the Flow, Operations for Scale

Thomas Passalacqua

Increasing Your Practice’s Profitability by Providing Exceptional Patient Experience

Caitlin Zulfic

Humanizing the Patient Experience in the Age of AI

Kelly Juzikis

Optimizing Dental Hygiene Coding to Drive Revenue

Patrick Arnold

Profit Starts with Precision: Aligning RCM, Accounting, and Management Reporting

Chrissy Bridgeman

Get paid faster AND protect your practice against legal disputes. Documentation = Compliance & CASH!

Tony Smith

The Creative Marketing Adventure: Every Move Matters

Santosh Patel

When is the right time to add an in-house specialist?

Sarah Ruberg

Marketing that Works: Building Your Brand

Cassie Tallon

Smart Growth for Dental Practices: Cash Flow

Dr. Ruchir Mehra

Smart Growth for Dental Practices: Cash Flow

EXHIBITORS & SPONSORS

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